Fundraising
Case Study: Oldham Athletic AFC
'Latics' (its nickname) went in to financial difficulties, ultimately resulting in the need to go in to Administration. ACROBAT Consulting & Marketing, initially working on a voluntary basis, assisted the Management Team to complete what is believed to be the first Management Buy-in, in World football.
We were then appointed by Business Link North Manchester and part financed by the European Regional Development Fund to establish a sound supporters' trust and co-ordinate a fundraising strategy and plans for twelve months. Our activities had credibility and liaison with Members of Parliament, Oldham Metropolitan Borough Council, Supporters Direct, Football League etc. We presented a public face on cross-media channels including: Sky Sports, BBC News and Granada Television.
Substantial funds were raised in conjunction with a Business Advisory Group and investor(s) culminating in much acclaim. We were appointed an Honorary Director in recognition of the results. We have since been approached to assist other professional clubs with 'survival' and funding activities – and have now advised more than 15 percent of clubs in the Premier and Coca-Cola leagues.
The Marketing Director commented “I would like to take this opportunity to say thanks for your efforts and continued support – it has been nothing short of remarkable”.
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