Radio's breakfast show host, Chelsea Norris, kindly helped in a recent approach. One of the most common, yet easily prevented, domestic accidents recently befell her.

"It was a lovely day and I had the back door open when my mum turned up," recalls Chelsea, who lives in Stockport. "I opened the front door and had a quick nosey to see what some workmen were doing down our road. I didn’t want to get locked out so I had my hand stretched out to stop the door slamming shut, but with the wind rushing through the house, that’s exactly what it did, right on my finger.

The pain was unbelievable and I could see my finger throbbing in front of my eyes. It was bruised and bloody and all of a sudden I could remember my mum saying ‘Watch your fingers - when I was a kid!."

But despite the warnings of concerned parents, The Royal Society for the Prevention of Accidents (ROSPA) estimates that more than 28,000 children under the age of 15 visit A&E units in the UK every year with injuries to their fingers and thumbs caused by doors and door frames.

This PR case study was undertaken by ACROBAT for Manchester-based Simple Safety Solutions, which has developed a range of easy to fit products which could have prevented Chelsea’s painful accident, and which are designed to be used around the home, as well as in schools and nurseries.