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On the Ball
ACROBAT Consulting & Marketing keeps abreast of latest technology to innovate or add options to clients’ marketing tactics. QR (‘quick response’) codes are getting more publicity and can add a dynamic platform to promotions.
Whether it be on packaging, point of sale materials or digital channels, QR codes can be inserted and designed into communications. This facilitates swift customer/potential customer engagement.
The methodology involves a dedicated matrix barcode and this can be read by a smart phone/camera phone. The code consists of black modules arranged in a pattern on a white canvas.
Below are examples (test concept examples only) for a destination url and mobile format production that can be represented in terms of web sites, videos and sales promotions. QR codes are great techniques for incorporation in traditional or new media and benefit from full evaluation capability and integration with such as Google Analytics etc.
Current users of QR includes: Sky Sports News, Metro, Umbro, La Gazzetta dello Sport and Maseratti to name but a few. But the good news is that ACROBAT can do QR at a fraction of the cost of larger agencies, so it represents a cost effective medium to consider.
