Sponsorship
Case Study: Manchester Rugby
Marketing and fundraising consultancy support to the Rugby Club, with tradition dating back to 1860. This makes it the second oldest rugby union club in the World. Also, a 24-acre site with mix of sporting and social facilities including Cheadle Hulme Cricket Club and Grove Park Squash Club.
ACROBAT Consulting & Marketing worked on behalf of a steering group to improve marketing and fundraising. This included devising and selling sponsorship packages, assisting in the launch of new initiatives to generate revenue, running the event’s telephone hotline and designing and editing the matchday programmes.
The Chairman of Rugby commented: “Fantastic work on promotional literature; looks absolutely stunning.” The Club gained promotion in the first year of our retainer – and the contract has been renewed in the subsequent season.
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